Why Your Hair salon Needs A Full-time Customer Manager
Designate a member of your staff on client services and focus a part of his/her time to manage one of your best assets - your clients. With reference to previous points on targeting your marketing focus on your existing clients, this strategy is to stress that your client services systems will bring you far more business and referrals than any creative or ingenious paths to bring in new clients. Approximately for corporations, it costs 10 times as much to bring in a new customer as it does to get a bit more business from an existing customer.
Naturally, there is a ceiling as to how much your client can spend with you, although you'll already be implementing upselling and rebooking methods. The target is to make "raving fan" clients, the kind who is going to go out of the way to refer others to you and keep returning to you, again and again.
You'll know that once a customer experiences your notable services and is totally pleased with your products and results, they'll never leave you. They don't have an excuse to, that is, unless they move away or due to a unique circumstance.
In brief a client may give you business for a few years. If a client has been using your services for over 5 years, visiting you on an average of 4 times each year, isn't that worth some admission or appreciation?
One of your customer service methods may be to acknowledge and thank them for their business on the anniversary of the fi rst time they used your services. Start out with a handwritten thanks card. For the next year, upgrade to a complimentary low cost, high-value service with their next appointment.
Then, for successive years, a more exclusive present - it could be one of your premiums or a voucher for one of your partners ' services or products. With every many thanks note, be totally certain to incorporate your last newsletter and a referral card for them to refer buddies to you. Who else gives this level of private attention and appreciation to their clientele? It will really make you distinct and help you to make more raving fans.
Brainstorm with your workers on a once per month basis to come up with ideas on how to let your customers know how much you appreciate them. You will be shocked at the creativity and new ideas your workers will generate. If you create liability for one staff member to execute these customer services strategies, he/she will inspire you with their dedication to this role and the creative ideas that they are going to come up with. It's a win/win situation as it'll free you from the minor details concerned in managing all the letters, follow up calls and updating the customer information.
Naturally, there is a ceiling as to how much your client can spend with you, although you'll already be implementing upselling and rebooking methods. The target is to make "raving fan" clients, the kind who is going to go out of the way to refer others to you and keep returning to you, again and again.
You'll know that once a customer experiences your notable services and is totally pleased with your products and results, they'll never leave you. They don't have an excuse to, that is, unless they move away or due to a unique circumstance.
In brief a client may give you business for a few years. If a client has been using your services for over 5 years, visiting you on an average of 4 times each year, isn't that worth some admission or appreciation?
One of your customer service methods may be to acknowledge and thank them for their business on the anniversary of the fi rst time they used your services. Start out with a handwritten thanks card. For the next year, upgrade to a complimentary low cost, high-value service with their next appointment.
Then, for successive years, a more exclusive present - it could be one of your premiums or a voucher for one of your partners ' services or products. With every many thanks note, be totally certain to incorporate your last newsletter and a referral card for them to refer buddies to you. Who else gives this level of private attention and appreciation to their clientele? It will really make you distinct and help you to make more raving fans.
Brainstorm with your workers on a once per month basis to come up with ideas on how to let your customers know how much you appreciate them. You will be shocked at the creativity and new ideas your workers will generate. If you create liability for one staff member to execute these customer services strategies, he/she will inspire you with their dedication to this role and the creative ideas that they are going to come up with. It's a win/win situation as it'll free you from the minor details concerned in managing all the letters, follow up calls and updating the customer information.
About the Author:
For serious and proactive spa and salon owners, Michael Colosi is offering an amazing in depth no-cost report that details ways that you can get a substantial amount of new clients flowing into your spa or salon business....this month. Just visit: Marketing A Hair Salon Report and grab your copy now to get your hair salon marketing into overdrive.
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